Application
This unit of competency describes the skills and knowledge required to manage the promotion of the practice within the community through contact with individuals and mass media activities.
The unit applies to veterinary nurses who work independently, under the supervision of a registered veterinarian in a veterinary practice. Veterinary nurses who coordinate promotional activities need to hold and apply specialised knowledge of veterinary products and services.
Legislative and regulatory requirements apply to veterinary nurses but vary according to state/territory jurisdictions. Users must check with the relevant regulatory authority before delivery.
Elements and Performance Criteria
Element | Performance Criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Establish, market and implement promotional strategies | 1.1 Conduct research to identify the target market 1.2 Establish communication strategies to promote practice services in consultation with other practice personnel and in line with the practice business plan 1.3 Plan work to be carried out within allocated budget 1.4 Prepare promotional material in consultation with other practice personnel 1.5 Utilise practice personnel to accomplish promotional goals, as required 1.6 Prepare and present promotional materials and monitor impact |
2. Promote practice according to practice policies and budgets | 2.1 Determine practice public access times in consultation with other personnel 2.2 Implement advertising activities 2.3 Determine level of involvement with the community and associated groups in consultation with the relevant parties 2.4 Develop strategies to meet community involvement objectives 2.5 Notify personnel of their respective roles and record details 2.6 Evaluate and monitor practice community involvement strategy outcomes 2.7 Make policy adjustments as a result of measured outcomes |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill | Description |
Oral communication | Using interpersonal skills to relate to people from a range of social, cultural and ethnic backgrounds and with a range of physical and mental abilities Promote a team approach |
Numeracy | Cost various aspects of promotional strategy and document in a format accessible to others Compare costs of different activities and promotions |
Get the work done | Use and regularly evaluate promotional and marketing materials to maximise community awareness of the veterinary practice Use social media resources Address irregularities and contingencies in the context of the work role |
Sectors
Veterinary Nursing (VET)